Prio One

with forpeople

Creative Direction: Patrick Niall
Brand Strategy & Copywriting: Alicia Mitchell

Design: Tito Long, Anete Sabule, Mia Sinovec, Sven Zijderveld

Many women all around the world face a wide range of pressures and issues preventing them from receiving the support they need for their gynaecological health. No matter what it is that we are facing, we all need a helping hand to prioritise our health.

Prio One’s goal is to amplify women’s power by shaping healthcare around individuals. Because we want to live in a world where women everywhere can thrive and own their health with confidence.

They aim to complement and enhance face-to-face treatment through patient-centric approaches and solution. Going beyond the treatment of acute needs, they aim for life-long proactive education and management relating to gynaecological health, to form a powerful foundation for overall health and happiness.

branding, packaging, web
Prio One’s logo is bold and confident, standing out from the other brand elements.
A subtle tweak of the leg of the R and the diagonal stroke of the N hint to the gynoframe and add a unique element to the wordmark.
The primary colours are grounding and simple, reflecting comfort and support. The highlights are amplifying the energy inside.
The secondary colours vibrate with energy, but don’t shout. They are iImpactful, vibrant and fresh. 
Radiating power outwards, spreading confidence, they are bold and cheerful.
The human and confident headline is contrasted by a calming, professional and reassuring body copy typeface.
Together they bring out a friendly and trustworthy, yet energetic feeling.
The gynoframe comes in different shapes that champion the uniqueness and diversity of each individual woman.